The aim of this course is to provide students with a general understanding of the various challenges international and global markets face while helping them develop the analytical tools necessary to become successful international experts. The course starts by considering changes in the global marketplace and emphasizes the importance of understanding cultural diversity in order to respond effectively to different market conditions. This course focuses on various key topics in international marketing planning including marketing communications, global branding and advertising, exporting, managing and logistics, pricing, and ethical, financial, and organizational issues.

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