nueva York

International Marketing Online Program

All of our courses in Spain have been posponed due to COVID 19 situation. Please check our new INTERNATIONAL VIRTUAL COURSES.

SCHEDULE
DURATION
LANGUAGE

FALL / SPRING / SUMMER

45 H

Spanish

Support Material in SpanishEnglish

ONLINE SESSIONS
LOCATION
REFERRED

Zoom & Google Class

Madrid

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15% discount for both

ONLINE COMPANY VISITS
Bandera estadounidense

English Online

Courses

  • Personalized classes

  • Native Teachers

  • Affordable Prices

Our partners

What are you going to learn?

Understanding marketing principles

In the context of international business and global marketing management.

Fashion Industry in Spain

Wide international recognition and positions the country among the 10 most important worldwide.

International Collaborative Project

Creation of a product and it's international marketing strategy.

Design Thinking

Attendance to virtual workshops led by experts where you will work on the product design.

Program Description

Do you have a local business idea that you want to extrapolate to the international scene? Have you ever wondered what is the route of action or what are the keys to developing an international marketing strategy? If you have, then this International Marketing online course is for you. This online course offers an overview of the fundamentals of marketing in the context of international business and within the framework of global marketing management. In addition, we will delve into international marketing concepts such as: the application of different marketing tools in the internationalization strategy and the importance of adapting to different cultural, political and economic environments to be successful in the global context.

 

The program has a focus on the powerful Spanish fashion industry that for 2018 billed around 2.4 billion Euros. We will analyze Spanish fashion brands that have achieved international success such as: Grupo Inditex, Mango, Hawkers among many others. Another added value that we highlight in this program is the opportunity to have talks and interviews with personalities from the fashion industry, such as the director of the Madrid fashion show or the CEO of HOW2GO among many others. On the other hand, we will virtually visit iconic fashion places such as The Costume Museum and The Silk Museum (both in Spain)  that throughout history will teach us the evolution not only in fashion trends but also in the way of marketing and promoting these products.

 

To land what we have learned, we will work in groups with students from different parts of the world in a collaborative project where we will design a product and its international marketing strategy. We will apply agile methodologies such as Design Thinking and Intercultural Management that we will learn through workshops with expert teachers on the subject.

Metodología curso marketing internacional online

Small

Groups

Synchronous

classes

International

students

Live

workshops

Collaborative

project

Design

Thinking

Methodology

We have adapted our online courses to a hybrid structure that combines three integrated modules: online course, bridge sessions and immersion experience

This online program has been carefully designed to offer a personal, practical and international experience

Online sessions are designed to be held by Zoom, in synchronous classes where you will meet with your professor and fellow students, and work in small groups or hold individual advising sessions

More of our blended courses

LEADERSHIP FOR THE FUTURE

FASHION, DESIGN

& CULTURE

ENGLISH ONLINE

COURSES

Enlla Mercado

"They are challenging courses, and if you are really interested in Marketing, Fashion and Culture, I definitely recommend them ..."

Génesis Rodriguez

"I loved them...the teachers have taught us very well, we have met famous designers, the small groups have allowed us to work very well ..."

Ana Rosa Gonzalez

"It has been a great experience, I loved working with a small group of international students. It has given me great value..."

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