The aim of this course is to provide students with a general understanding of the various challenges international and global markets face while helping them develop the analytical tools necessary to become successful international experts.
This course examines core issues in international marketing, with every effort made to reflect the diversity of firms and markets throughout different parts of world. The course starts by considering changes in the global marketplace and emphasizes the importance of understanding cultural diversity in order for businesses to respond effectively to different market conditions.
In addition to cultural factors, this course also examines other macro and micro-environmental factors which all help when identifying and evaluating market entry strategies. This course focuses on various key topics in international marketing planning including marketing communications, global branding and advertising, exporting, managing and logistics, pricing, and ethical, financial, and organizational issues.
The structure of the class is defined in three different modules:
Online Sessions: It is a two-week program where students cover the content of the course online through synchronous daily class meeting with the professor and classmates in real time. Students will do individual as well as collaborative work on specific topics and projects.
Bridge Sessions: Students will come together twice a month to continue working in their collaborative projects. Classes will also include specific advising sessions, workshops, roundtables and activities with guest speakers and business professionals.
Onsite immersion session: As a conclusion of the program students will participate in a two-week immersion program in Madrid, Spain. This capstone experience will allow participants to enjoy a full direct learning, visiting all cultural and historical sites subject of study as well as meeting all partners, experts and guest that participated in the previous part of the program.
Teaching methodology combines classroom sessions on streaming and virtual site visits with the use of other of digital technologies, including filming, photography, virtual and augmented reality reproduction, or web and app, design among others so students can enjoy the best experience from home.
We use Zoom and Google Class for teaching support.
Length of the program: two weeks online program+ two weeks immersion experience in Spain.
Calendar and sessions:
Session I: June 15th- 26th (January immersion dates program will be announced)
Session II: July 6th -17th (January immersion dates program will be announced)
Cost of the program:
Online Module (25h): * 500€ *
Bridge Module + Immersion Experience: 1.800€
Full Program (Three modules): 2.200€
Optional college credit available for students registered for the full program. Check firstname.lastname@example.org for more details.
* You are welcome to complete the online part only.
Language of instruction: English/Spanish
Site: Alcala de Henares / Madrid (Spain)
Full program includes:
Infinite Spur Certificate of Attendant
Personalized advising and onsite orientation
Accommodation (double rooms)
Cultural activities and excursions
24/7 local support