SPANISH CULTURE & SOCIETY
Methodology
SCHEDULE
DURATION
LANGUAGE
FALL / SPRING / SUMMER
45 H
Spanish
Support Material in Spanish & English
ONLINE SESSIONS
ONLINE COMPANY VISITS
Zoom & Google Class
Theatre
SCHEDULE
DURATION
LANGUAGE
FALL / SPRING / SUMMER
45 H
Spanish
Support Material in Spanish & English
ONLINE SESSIONS
ONLINE COMPANY VISITS
Zoom & Google Class
What are you going to learn?
Understanding marketing principles
In the context of international business and global marketing management.
Fashion Industry in Spain
Wide international recognition and positions the country among the 10 most important worldwide.
International Collaborative Project
Creation of a product and it's international marketing strategy.
Design Thinking
Attendance to virtual workshops led by experts where you will work on the product design.
Program Description
Do you have a local business idea that you want to extrapolate to the international scene? Have you ever wondered what is the route of action or what are the keys to developing an international marketing strategy? If you have, then this International Marketing online course is for you. This online course offers an overview of the fundamentals of marketing in the context of international business and within the framework of global marketing management. In addition, we will delve into international marketing concepts such as: the application of different marketing tools in the internationalization strategy and the importance of adapting to different cultural, political and economic environments to be successful in the global context.
The program has a focus on the powerful Spanish fashion industry that for 2018 billed around 2.4 billion Euros. We will analyze Spanish fashion brands that have achieved international success such as: Grupo Inditex, Mango, Hawkers among many others. Another added value that we highlight in this program is the opportunity to have talks and interviews with personalities from the fashion industry, such as the director of the Madrid fashion show or the CEO of HOW2GO among many others. On the other hand, we will virtually visit iconic fashion places such as The Costume Museum and The Silk Museum (both in Spain) that throughout history will teach us the evolution not only in fashion trends but also in the way of marketing and promoting these products.
To land what we have learned, we will work in groups with students from different parts of the world in a collaborative project where we will design a product and its international marketing strategy. We will apply agile methodologies such as Design Thinking and Intercultural Management that we will learn through workshops with expert teachers on the subject.
Spanish Culture
SCHEDULE
DURATION
LANGUAGE
FALL / SPRING / SUMMER
45 H
Spanish
Support Material in Spanish & English
ONLINE SESSIONS
ONLINE COMPANY VISITS
Zoom & Google Class
What are you going to learn?
Understanding of the principles of culture, fashion & design
Explore the different periods of Western Contemporary fashion history.
Quick view of the different key moments of western culture
Appreciate and differentiate each one of them and their artistic and aesthetic manifestations.
Appreciate different art forms and analyze artistic manifestations
See how they interrelate with the world of fashion and design.
Virtual visits of some of the most relevant fashion events
Interview young entrepreneurs and designers & learn about innovative projects.
Program Description
Are you interested in the world of fashion? Do you want to be part of one of the strongest sectors of the world economy? If the answer is yes, our design, fashion and culture program is for you.
The goal of this course is to explore the principles of culture, fashion, and design and its social and cultural impact in each context. These perspectives will allow students to explore and contrast different events of Western Contemporary history and the creations of each period, leaving evidence of the close interrelationship of the different fields. Students will revise some of the most important times and events of the 20th Century Western culture and they will be able to compare and contrast some of the artistic and aesthetic manifestations in different countries. To understand the world of culture, arts, and fashion, we will draw on all kinds of sources including literature, history, photography, magazines, cinema or art, and in modern times music, photography and video clips.
Throughout the course, we will study how fashion has played a central role in the construction of identity, image, and aesthetics in recent history. And at the same time, we will see how the fashion industry in Spain has become one of the most important sectors in the global economy placing the Spanish textile industry and its designers among the top ten in the world. Madrid and Barcelona are internationally recognized as capitals of fashion, as much as New York or Paris. Both cities host internationally recognized Fashion Shows, events and exclusive Catwalks with top designers of around the world.
As part of the course, students will have the opportunity to virtually attend to some of the most relevant fashion events, interview young entrepreneurs and designers, learn about innovative projects and, above all, see the extent and importance of fashion industry in the context of culture and society. This program is designed for international students from different countries to participate, so that the dynamics of the course itself imply an intense international collaboration of the group.
Video Description
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