INTERNATIONAL PROGRAM FASHION & MARKETING
FALL / SPRING / SUMMER
What are you going to do?
The International Marketing and Fashion Program offers two synchronous virtual courses (SPIOC) that take place in our virtual space. The courses integrate students from different countries to provide an international virtual environment. In addition to the classes, the program includes various visits, specialized workshops, and roundtables offered by professionals from different market areas.
In both courses, students have to work on an international collaborative project. In the International Marketing course, students will be responsible for designing a specific product and planning the marketing strategy.
In the Fashion and Culture class, students will have to create a virtual portfolio around a particular topic chosen by the group.
This course is designed for a general audience interested in launching their businesses in the future.
DURATION: 45 hours
Support Material in Spanish & English
SCHEDULE 2022: 12 sept - 21 oct.
24 oct - 1 dec.
DOCUMENTS OF INTEREST:
VIRTUAL PROGRAM: FASHION & MARKETING
Welcome to Our Virtual Space!
All our courses have our designed SPIOC format (Small Private International Online Courses) to facilitate the learning experience of faculty and students. This is our open space where you will not only get the information you need, you will also explore new worlds, interact with international students, enjoy unique cultural activities while gaining skills you will need to accelerate your career in the global world.
Small Personalized Online Courses
Business and Cultural Activities
Virtual Collaborative Project
How it Works
Courses have a duration of 45 hours and take place over a 6-week period where the students meet from Monday to Thursday in synchronous classes via zoom.
The group is in direct contact with the coordination through an exclusive WhatsApp channel and has all the course materials uploaded in a private Google Class.
They will also use different technological apps, Kahoot, Slack, or Miró, to facilitate work and communication in the group work.
Classes are recorded and uploaded in the Google class to facilitate the student's participation.
The program consists of two consecutive courses of 45 hours each and a 15-hour international collaborative Design Thinking workshop.
CULTURE, FASHION & DESIGN
The goal of the course introduces students to the fundamentals of Western history, fashion, and design and its social and cultural influence over the twentieth century.
We will study how fashion plays a crucial role in constructing society's identity, image, and aesthetics and how it has become an important sector in the global economy, positioning the textile industry and its designers among the 10 most important in the world.
This course provides an overview of the specific aspects of marketing in international business and within the framework of global marketing management.
Students will become familiar with the main marketing tools, markets, institutions, organizations, and international trade zones, including global market analysis, decision-making process, product definition, setting objectives and prices, promotion, channel planning, and distribution.
As part of the course, students will design a product, create a prototype, and develop the marketing and merchandising strategy. Students will work collaboratively with agile methodologies such as "Design Thinking," forming international and interdisciplinary teams and will have to solve a market challenge.
The process of creativity, development, planning, design, and distribution will take place in different workshops led by professional experts.
As part of the course, we will offer you a complete program of virtual activities:
Round tables, interviews...
Forums with special guests, where you will meet young entrepreneurs and designers.
You will also enjoy magnificent visits to museums, Spanish folklore activities and an incredible flamenco show online.
Participate in an affordable international experience from the safety of home.
Stand out of the crowd! Enhance your resume with and an online international program and advance in your career.
Learn to communicate across cultures.
Work in an international team.
And then, if you want to complete the experience with an immersion trip in Madrid.
You can complete the course with an immersive experience in Madrid. The immersion programs, of two weeks duration, are developed in summer or January to be able to adjust to the academic calendar.
They are designed to practice everything you have learned in the Virtual Program and deepen the contents. You will meet your professors, classmates, professionals, and entrepreneurs and visit many of the companies you have studied.
Also, during your stay in Madrid, you can enjoy the rich artistic and historical tradition of the city, the magnificent museums, and the vibrant cultural life of the city.
If you want to know more about our programs